A friend of mine came to me with an awesome opportunity, to design his start-up business. Jake Lucheon and I were on the Southern Illinois University swim team together and after he graduated, he pursued a career in coaching. While coaching he developed a training device called the Swim Bridge.

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I was given full creative freedom to design a logo that portrayed the company's direction of easy-to-use training devices. Several months later, I proposed an update to his website to increase the level of professionalism and ultimately sales for Swim Bridge.