One of my first projects after I joined the Renew Co team was to brand the company. It was an interesting task, to design an identity for a parent company that owns multiple brands. Throughout the process, I realized there wasn't any customer to keep in mind, so I had a lot more freedom.

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I wanted Renew Co to have a simple, clean, tech look since the main purpose for this brand was to appeal to the current and future employees.

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As the lead designer, I was in charge of creating everything including the logo, brand guidelines, website, brand direction, and all the swag (posters, t-shirts, stickers, and more).