OIAM Performance

OIAM is a performance based supplement company that was created in 2021. As the one and only designer on this project, I had to create the brand from scratch. Before designing, I always complete the discovery and definition phases first. I first needed to know who OIAM's direct and indirect competitors are in order to understand the market and to be able to stand out. After that, I defined the brand's target market and personality. Then the fun began, designing and iterating on several directions for OIAM until finally, I landed on what is now the fresh, bold, athletic look we have today.