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NHC is a supplement company that was opened in 2004. The branding of NHC hadn't been updated since, so everything needed a facelift. As the lead designer, I was in charge of the rebrand from planning, strategy, and design. This was a complete makeover with many updates and new creative that was applied to all deliverables.

Since branding is never static and always changing I regularly executed brand audits in order to make sure everyone on the marketing team was using all the assets correctly. Completing these audits also gave me the opportunity to introduce new facets to the brand.

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