Core Med Science is a supplement company that is primarily on Amazon. After experiencing troubles with label continuity and product images, I proposed a rebrand. The objective was to create a fresh/modern look, accommodate Amazon users, match the Core Med Science Identity, and create a more versatile and convenient brand. I was the lead designer throughout this project, creating everything from the logo and brand guidelines to the brand identity and target persona to Amazon storefront graphics.

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After it was created, I presented it to my supervisor, CEO, CFO, and Owner, which was then passed for implementation. As the owner of this project, I created a reveal plan, designed assets, and managed tasks.